Foundation of Hero

Hero Group was founded in Switzerland in 1886 and has specialized in the field of processing and packaging of fruits and vegetables ever since. The name of the company was chosen based on the first 2 letters of the founders’ names - Gustav Henkel and Carl Roth, resulting in Hero.

Vitrac Acquisition

On 7th October 2002, Hero launched its activities in the MEA Region, as part of its strategy to expand outside of Europe, by buying a 15% stake in “Vitrac”, the largest jam manufacturer in Egypt. Later in 2005, Hero Group bought the remaining 35% of Vitrac’s stakes.

With this deal, Egypt became the official certified center for exports in the Middle East & Africa Region with 35% of its sales abroad, worth more than 211 million EGP.

Launch of Hero Baby

In 2007, Hero Group decided to expand its activities and started distributing Hero Baby, a global baby food and dairy product line, managing in a short period of time to acquire a large share in the Egyptian and Regional market.