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Our Values

Our ambition to grow is underpinned by our five core values: change, entrepreneurship, speed, empowerment and family. Our values help us navigate the ever changing environment in which we operate and ensure we innovate to meet customer needs.


If the business situation demands it, we will change our focus and adapt ourselves to the new circumstances.

“ At Hero you can find people who want to stretch their fingers to touch the sky. ”

Sherif El Molla - Factory Controlling Manager


We share power and trust each other to deliver against standards and targets as a means to personal development and/or motivation.

“ At Hero, it’s a fun journey filled with continuous learning and personal development. ”

Nada Nabil - Regional Brand Manager


We serve our (internal) customers and consumers with top quality products that serve their local needs in the best possible way.

“ To work at Hero is to be a Hero… We share our success and we build others’ too. ”

Nahed Fouad - Senior Sales Analyst


We challenge ourselves to do things faster in support of change and entrepreneurship.

“ Hero's team work makes the dream work. ”

Rita Hebicka - Office Manager


We care about our business, each other, our stakeholders and about having a family life besides a business responsibility.

“ I see family spirit everywhere. ”

Shahenda Atlam- HR Business Partner