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Our Values

Our ambition to grow is underpinned by our four core values: Create wow, Everyone Hero, Nourish others, and Take responsibility. Our shared values create a deeper sense of belonging as individuals and entities and ensure we innovate to meet customer needs. We have been a company centered around values for more than 130 years and we will continue to be so.

Create wow

We dare to do things differently, seek to always win with consumers and customers, and endeavor to be forever relevant and vital to our world. It’s about Curiosity, Innovation and Consumer/Customer Focus.

“ At Hero you can find people who want to stretch their fingers to touch the sky. ”

Sherif El Molla - Factory Controlling Manager

Everyone Hero

We work together in pursuit of our common mission and strategy, strengthening our local businesses by leveraging the power of the collective. It’s about Purpose, Performance, and Teamwork.

“ At Hero, it’s a fun journey filled with continuous learning and personal development. ”

Nada Nabil - Regional Brand Manager

Nourish others

We treat everyone with honesty, care, and respect and provide our people, customers, and consumers with what they need to thrive. It’s about Honesty, Empowerment, Respect, and Diversity.

“ To work at Hero is to be a Hero… We share our success and we build others’ too. ”

Nahed Fouad - Senior Sales Analyst

Take responsibility

We make good choices today to build a more sustainable business and environment fit for the needs of tomorrow. It’s about Sustainability, Ownership, Heritage, and Quality.

“ Hero's team work makes the dream work. ”

Rita Hebicka - Office Manager

“ I see family spirit everywhere. ”

Shahenda Atlam- HR Business Partner